The study also indicates that loyalty programs, free preview and discount pricing strategy have a significant influence in attracting competitors’ customers. The findings suggest that penetration strategy which has the highest pay off with the lowest risk be adopted to improve market share of MCN. In accordance with the purpose of the study, deterministic decision making matrix model which enables to choose the most appropriate option out of the alternatives by using numeric criteria, was used. Data obtained were analysed by the use of Frequency Distribution Analytical method and Charts. Simple Random Sampling Technique was employed in the selection of the sample size. The sample size for the study was 83 respondents who were top management staff, middle management staff and lower management staff at MCN. Descriptive Survey method of research was used and primary data were obtained by the use of a structured questionnaire, interviews were conducted and observations were made. This study examined market penetration strategy as a growth strategy for improving market share of MCN. Also, the findings showed that indexes of satisfaction and trust which are considered as mediating variables between marketing mix and brand loyalty had positive and significant impact on brand loyalty in the mobile phone industry. Results indicated the positive impact of products elements, distribution channels, and promotional activities on brand loyalty. For data analysis and verification of the model, structural equation modeling approach (SEM) and confirmatory factor analysis (CFA) were used and based on the results of the path analysis, the relationship between the variables in the model is investigated. To evaluate the model and hypotheses, data collection was carried out through surveying 384 mobile phone users. The present study is applicable in terms of objective and descriptive survey in terms of data collection. The purpose of this study was to analyze the impact of marketing mix elements on brand loyalty. In consumable markets, brands are the main points of differentiation between the competitive presentations, thus, they are crucial for the success of the companies. Having knowledge and skills about marketing is one of the capabilities which is required for success in the competition. Companies and retailers also need to look for various marketing strategies in order to improve their customers’ loyalty. In today's highly competitive markets, keeping customers and retaining their loyalty is considered crucial in maintaining business. ![]() Keywords: Marketing Strategy, Marketing-Mix, Pricing, Performance, Industry/Product/Brand. ![]() Pricing decisions have an immediate effect on the performance and displays a high correlation with business and market performance. It was concluded that price does play a dominant role in the performance of the firms in each industry, however diverse in nature and conduct they may be. Test of equality of means and regression analysis were conducted on percentage gain in value, volume and realization per unit for each firm and among the firms. These industries are diametrically opposite to each other in nature and conduct, but are characterized by the presence of a combination of renowned multinational firms/brands as well as domestic firms/brands. ![]() For this purpose, three major industries of automobiles, FMCG products, and consumer durables were considered. This study has the objective of investigating whether the price component of the 4P’s is the most important strategic factor in determining the success or failure of firms in emerging markets like India. Abstract: Marketing-Mix, specifically the 4P’s, has long been recognized as the most important marketing decision for a business organization.
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